CEVO vs. the Umax app. Your proportions, measured and explained in words.
Umax rates you from a selfie. CEVO describes what suits you.
In your browser- What you get back
CEVOIn words
UmaxOut of 100 - Try before you payCEVOFree scanUmaxPaid or invites
- How you payCEVOOnceUmaxEvery week or month
- After pictureCEVOYour face, glowed upUmaxAI “10/10” image
What Umax gives you
By Improvement Tech LLC. Screens from its App Store page.
- RatingsScores out of 100 per trait, plus an overall score with a “better than X% of people” line.
- RoutineA daily glow-up checklist, such as grooming your eyebrows.
- Extras“You as a 10/10” images, group scanning, colour analysis, personal coaches and progress pictures.
What CEVO gives you. From one selfie.
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A 478-point face scan
Every point of your face mapped from one selfie, plus a side photo for your profile.
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169 tests, region by region
Twelve regions of your face measured, from brows to jawline, plus the age your face reads as.
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A natural glow-up on your own face
Hair, brows and skin changed on your photo. Your bone structure stays as it is.
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Hairstyles on your own face
The cuts that suit your face shape, side by side.
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Brows, beard and makeup
Brow shape, beard length and makeup picked for your features.
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A 90-day routine
Hair, skin and grooming steps to follow for 90 days, made for your face.
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$29
Basic Readout
- Up to 10 front-view tests
- Your facial balance breakdown, feature by feature
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$59 Recommended
Complete Clinical Dossier
- Front and side: all 169 tests
- Glow-up and up to 3 hairstyles on your own face
- 90-day routine and your facial age
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$119
Master Suite, the surgery pack
- Surgical simulation with a millimetre change map
- Surgeon-ready PDF and up to 10 hairstyles
- 4 re-scans over a year
One payment, no subscription. Every report is checked by our team and ready within 24 hours.
Side by side
| What matters |  CEVO | Umax |
|---|---|---|
| What you get back | Your face shape and what suits it, in plain words. Reports add 10 to 169 tests and a facial balance breakdown | Scores out of 100 per trait |
| Free part | Free scan: your face shape, strengths and first tips, plus a count of the tips a report unlocks | Results need a subscription, or three friends using your invite code (reviewers) |
| Price | $29, $59 or $119, paid once, no subscription | Weekly $3.99–$9.99, monthly $9.99–$24.99 |
| Photos you take | One selfie; larger reports add a side photo | A selfie; reviewers describe front and side scans |
| Edited pictures of you | A natural glow-up and up to 3 hairstyles on your own face, plus a surgical simulation | AI “10/10” images, paid extra |
| Time to results | Free scan: a few minutes. Reports: checked by our team, ready within 24 hours | Not stated |
What you would pay
CEVO $59 · paid oncevsUmax $15.96–$39.96 · 4 weeks
$59 costs less than 15 weeks or 6 months of Umax at its lowest prices.
Prices from the US App Store.
LooksMax AI
PinkMirror
PrettyScaleWhat Umax users say
From its App Store and Google Play reviews.
Umax
| Store | Rating bar | Rating |
|---|---|---|
| App Store | 4.6 | |
| Google Play | 4.5 |
52K App Store ratings401K Google Play reviews10M+ downloads
Out of 5.
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App Store
I feel that the results are pretty accurate and it gives good glow-up advice.
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Google Play2,744 found it helpful
All in all, only buy it for the rating and advice.
How the free scan works
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1 Take a selfie
Prop your phone at eye level, about 1.5 m away. Too close, and CEVO asks for another photo.
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2 See your face shape and what suits you
Free: your face shape, your strengths and your first tips, in plain words.
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3 Decide if you want more
See how many more tips are waiting for you. Unlock them only if you want them.
Start with one selfie
Your face shape and what suits you, free.
See your face shape, free
Start free scanQuestions
Is CEVO a good alternative to Umax?
Yes. The free scan tells you your face shape and what suits it, in plain words. The Complete Clinical Dossier adds a glow-up and up to 3 hairstyles on your own face and a 90-day routine, paid once. If you want an app you open every day, Umax is built for that.
Is Umax accurate?
Its store page does not say how scores are worked out. Reviewers are split.
Is Umax free?
Free to download, but its US App Store page says results need a weekly or monthly subscription, and extra scans cost extra. Reviewers say three invited friends also unlock a scan.
How do I cancel Umax?
On iPhone: Settings, your name, Subscriptions, Umax, Cancel Subscription. On Android: Google Play, Subscriptions, Umax, Cancel subscription. Google says uninstalling the app does not cancel it.
More detail
More detail and sources Umax's full price list, its privacy labels, why photos change results, and our sources.
Umax's prices, as the App Store lists them
The US App Store page for Umax - Become Hot lists these in-app purchases, in US dollars. It does not say which weekly or monthly price a new user is offered, and we found no free trial on the page. The description adds: “analysis results require subscription. Additional scans require additional purchase.”
| In-app purchase | Prices listed (USD) |
|---|---|
| Weekly Premium | $3.99 · $4.99 · $6.99 · $9.99 |
| Monthly Premium | $9.99 · $12.99 · $24.99 |
| You as a 10/10 | $6.99 |
| Supercharge (not described on the store page) | $3.99 |
Reviewers mention paying about $3 to $5 for a scan; one Google Play review says a re-scan costs another $3.99.
CEVO's reports are paid once: $29, $59 or $119.
Umax's privacy labels
- Tracking: on the App Store, the developer, Improvement Tech, says usage data may be used to track you across other companies' apps and websites.
- Data collected: photos or videos and usage data (App Store, not linked to you); personal info, photos and videos, and app performance (Google Play), with nothing shared with third parties and data encrypted in transit.
- Deletion: Google Play says you can ask for your data to be deleted. The App Store rates the app 18+; Google Play rates it Everyone.
Why the same face can give different results
A phone held at arm's length (about 30 cm) draws the nose about 4% wider and the jaw about 3% narrower, because the nose is closer to the lens. From about 1.5 m the change almost disappears (Ward et al. 2018; Třebický et al. 2016; see our selfie distance study). CEVO reads the size of your iris to tell when a photo is too close and asks for a retake instead of correcting the face.
Face proportions also differ between groups of people (Farkas et al. 2005), and researchers still disagree on any single formula for beauty (Naini et al. 2006). That is why CEVO's free scan tells you your face shape and what suits it in plain words.
Sources
Umax facts: its US App Store page (description, in-app purchases, privacy label, ratings and reviews) and its Google Play page. The invite-code scans come from a Google Play review and an r/selfimprovement post (archived copy), which also describes front and side scans. Cancelling: Apple Support, Cancel a subscription from Apple, and Google Play Help, Cancel, pause, or change a subscription. Other alternatives: our pages on LooksMax AI, PinkMirror and PrettyScale, from their own pages. Measurement science:
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Ward B, Ward M, Fried O, Paskhover B (2018). Nasal Distortion in Short-Distance Photographs: The Selfie Effect. JAMA Facial Plastic Surgery, 20(4), 333–335.
DOI: 10.1001/jamafacial.2018.0009PMID: 29494735
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Třebický V, Fialová J, Kleisner K, Havlíček J (2016). Focal Length Affects Depicted Shape and Perception of Facial Images. PLoS ONE, 11(2), e0149313.
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Farkas LG, Katic MJ, Forrest CR (2005). International anthropometric study of facial morphology in various ethnic groups/races. Journal of Craniofacial Surgery, 16(4), 615–646.
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Naini FB, Moss JP, Gill DS (2006). The enigma of facial beauty: esthetics, proportions, deformity, and controversy. American Journal of Orthodontics and Dentofacial Orthopedics, 130(3), 277–282.
